27 July, 2011
Six months into Nepal Tourism Year 2011, marketing for the national campaign is finally taking off in a positive direction.Thirty public transport vehicles in Washington DC have been adorned with NTY 2011 posters promoting tourism for Nepal, according to Nepali envoy to the US Dr Shanker Sharma, who took the initiative to promote Nepal as a summer tourist destination to the American travelers looking to travel abroad over their holidays.
As advertising has a huge impacton arrival of tourists the more people are made aware of the destination, the more interest is generated to visit the place. In June, air borne tourist arrivals from the USA saw a positive growth of 24.3 per cent compared to the same month a year ago.
According to Sharma, Fifteen million tourists visit Washington every year to see Washington Memorial, Lincoln Memorial, The White House and Museums. “Keeping the flow of tourists to Washington in mind the Nepali embassy in Washington DC has taken the initiative to attract tourists,” he said, adding that once a tourist get a glance of Nepal, the tourist is expected to send more tourists.
About a month ago bus’s in London were also adorned with the posters promoting NTY 2011. Nepal has never marketted itself in the international tourist generating coutries except for the road show by the Nepal Tourism Board. But lately the Nepali misions abroad are actively marketting Nepal that is generating positive impact too. Between January and June — the six months — observed international tourist arrivals via air to Nepal grow by 25 per cent to 245,363 in aggregate but the country has set a target of one million tourists this year under Nepal Tourism Year 2011 campaign.